Blanco

Keeping it Blanco

About Blanco

From a manufacturer of sink components to a provider of kitchen water station systems – BLANCO has undergone a profound transformation in recent years. With the BLANCO UNIT, this globally active company with German roots has developed a comprehensive product system whose components can be seamlessly combined in a modular fashion, thereby significantly enhancing the kitchen water station as a central hub.

Uncomfortable Truth

A huge internal transformation is only half the job

The company’s transformation over the past few years needed to be supported by effective communication, but it quickly became clear that a new corporate design or yet another product campaign would not be enough. Another market-oriented presentation in the kitchen sector neither creates differentiation nor showcases BLANCO UNIT’s newly refined product expertise. Therefore, the New Blanco Identity project was launched—a platform intended not only to establish a distinct identity but also to serve as a starting point for all communication efforts, both online and offline.

Everything you need in one place: Renderings of a Blanco sink components that come together to one system

Our Approach

Crafting an outstanding narrative in the sea of sameness

As part of an intensive identity-building process, we developed the guiding principle “Keeping it BLANCO,” translating it into corporate identity and design, an internationally effective campaign framework, and a spatial interpretation of the Blanco Brand Experience. The result: a strong “True Identity” that deliberately breaks with conventional industry standards. Through new perspectives, a clear focus on the product—the BLANCO UNIT—rather than the kitchen environment, and the strategic use of boldness and colorfulness, we fundamentally distinguished BLANCO from previous market conventions.

Keeping it smart, sparkling, organised, joyful, timeless, tasteful. Keeping it Blanco since 1925.

presentatation of new typographie. white running on black background.

Sprachversionen des Posters mit Headline "Was ist eine Blanco Unit?" und dazugehörigen Renderings der Blanco Unit.

The Impact

Identification from the inside out

Thanks to the new brand identity, the strategic transformation into a systems provider took on a tangible form—one that captured the attention of the market and, more specifically, local retailers. The flagship trade show, with its new look and feel, was a resounding success. Furthermore, the BLANCO NEW IDENTITY served as a key building block in the brand’s internationalization efforts and now enables a globally consistent market approach. Keeping it BLANCO.

Physical spaces reimagined

The brand experience center, showcasing the entire world of the BLANCO brand

Turn of a 3D Rendering of a Blanco faucet

“The new brand identity captures just how significantly we have evolved in recent years and what we stand for today. With the modular BLANCO UNIT system, we give the busiest spot in the kitchen the value it deserves. The new brand identity reinforces our commitment to high quality, durability, and design excellence.”
Frank Gfrörer
Now CEO of Blanc+Fischer SE