Exxeta
Hightech with a Heartbeat
The battle for top talent requires a distinctive brand
In a highly competitive IT market, the race for talent and clients is particularly intense. Exxeta possesses deep technological expertise and a unique corporate culture. Yet this significant competitive advantage was not being credibly conveyed through the company’s identity or brand. Neither its technical competence nor its human quality were truly felt, leaving talents to look elsewhere. The only way forward: a radically new brand identity that sets itself apart from the market.
Deliberately breaking stereotypes
A strong identity connects internally and differentiates externally. In our collaboration, it quickly became clear what an extraordinary company Exxeta is, with highly skilled and committed people. Yet until now, the company had not dared to make the uniqueness of its identity tangible. With "Hightech with a heartbeat," we translated the uniqueness of their identity into a strong brand promise – clearly differentiating them from their competitors. The result is a unique brand identity that has caused quite a stir in the IT industry. Exxeta has radically broken away from the standard industry codes.
Less bla bla, more aha!
A bold restart for the entire company: an integrated transformation of identity and business model. Employees who once again take pride in their own identity and excited about the future. A new brand that has the entire industry talking – because Exxeta had the courage to forge its own identity. An organisation that, with a new identity at its core, is once again united in working toward its goals.
The Launch Experience
A radical transformation in record time. The entire branding process – from the initial design presentation to the major brand launch, including a new brand portal and live event presentations – took just five months.
Follower growth on LinkedIn
Website traffic and user numbers have doubled, and the number of applicants has nearly risen to 40% compared to the previous year following the brand relaunch.
“Identity isn’t just about how a company looks – it’s about the impression it creates across all touchpoints.”
Andreas Ritter
Co-Founder & CEO, Exxeta AG
