Things could definitely be going better for 1. FC Köln on the pitch, but the club's latest "signing" is quite impressive: the club is bringing a sustainable merchandise collection to the field together with the Cologne-based fashion label ARMEDANGELS. ARMEDANGELS have been playing in the "first division" of green fashion labels for years, but now want to score more points in the mainstream. For that, there is hardly a partner with greater reach than 1. FC Köln (140,000 members, 576,000 Insta followers).
"Heimspiel" (Home Game) is the name of the joint collection, parts of which were sold out right from the start. What opportunities and what risks are involved in such brand collaborations? What does Lukas Podolski have to do with all of this? And will such a (brand) transfer last beyond the season?
Kick-off for Martin Höfeler, founder of ARMEDANGELS, and Markus Rejek, Managing Director of 1. FC Köln, in our very first "Doppelpass" (Double Pass) podcast!