Insights
Your single source for the most relevant articles, podcasts, and events shaping the future of brand identity.
Best Of 2026: Our highlights of the year
Deep Dive: DHL Brand Design – Accelerated
Deep Dive: True Identity
Strichpunkt redefines itself: Why we are focusing on True Identity from now on
DFB, where does your brand stand?
Why brands only come to life through their employees
From a traditional company to a completely new brand
Why many marketing departments are failing right now – and AI won’t save them
Ben & Jerry, how cool is your purpose?
True Talk: Comeback of the CMOs
Asphalte, what is the slow fashion phenomenon?
True Talk: The Invention of the Future
Voelkel Fruchtsäfte, how organic is the mainstream?
Best Of 2025 Vol 02: Our highlights of the last months
What is a lovebrand and how do you become one?
Oatly, how latte is your marketing?
How does a brand survive a shitstorm?
True Talk: Sustainability – Yesterday's hype or the new normal??
What is happening with AI and brands right now?
Hyrox, what is behind the hype?
Lorenz Snack-World, how sustainable are pretzel sticks?