Insights
Your single source for the most relevant articles, podcasts, and events shaping the future of brand identity.
Deep Dive: DHL Brand Design – Accelerated
Best Of 2026: Our highlights of the year
AI makes companies efficient. Identity makes them irreplaceable
Deep Dive: True Identity
Götz Rehn, as the founder of Alnatura, how did you shake up the German organic market?
600,000 employees. One brand. How does that work?
Why Creative People Should Make as Many Mistakes as Early as Possible
Strichpunkt redefines itself: Why we are focusing on True Identity from now on
DFB, where does your brand stand?
Why brands only come to life through their employees
From a traditional company to a completely new brand
Why many marketing departments are failing right now – and AI won’t save them
Ben & Jerry, how cool is your purpose?
True Talk: Comeback of the CMOs
Asphalte, what is the slow fashion phenomenon?
True Talk: The Invention of the Future
Voelkel Fruchtsäfte, how organic is the mainstream?
Best Of 2025 Vol 02: Our highlights of the last months
What is a lovebrand and how do you become one?
Oatly, how latte is your marketing?
How does a brand survive a shitstorm?
True Talk: Sustainability – Yesterday's hype or the new normal??