Attention, ambition! This episode features Mimi Sewalski, the managing director of the largest ecological online retailer, Avocado Store. Mimi has set her sights on nothing less than competing with Jeff Bezos. That sounds a tiny bit megalomaniacal, but in fact, her online platform already generates 55 million euros in revenue with 300,000 active customers. Hats off! Mimi's goal is to offer consumers a more sustainable alternative for every single item. That is why the green mail-order house offers not only fashion, but also vegan dog food, electrical appliances, and a total of half a million products.
However, the company, founded in 2010, currently shares a problem with many sustainable pioneers: a huge number of brands are popping up with supposedly sustainable offerings, while at the same time, consumers need to save money. A good time, therefore, to discuss with the green entrepreneur:
- how pioneer brands can grow again
- what the next generation of green customers looks like – and how to win them over
- why online shopping is not generally less ecological than brick-and-mortar retail
- and what all of this has to do with shower curtains.