A young couple encounters "ghost nets" while snorkeling on vacation and starts a company that fishes these nets out of the ocean and turns them into bracelets—this is the story of Bracenet and an example of first-class storytelling.
Today, Bracenet has 20 employees, generates 2.3 million in revenue, and collaborates with two dozen airlines, sports teams like the LA Lakers and SV Werder Bremen, as well as public figures like Bill Kaulitz and Dieter Bohlen. The true story, therefore, is that of the tireless founding couple, Madeleine von Hohenthal and Benjamin Wenke, who built this incredible venture and continue to fill it with ever-new ideas. In our podcast interview, they tell us:
- How they built their brand with zero marketing budget and clever collaborations
- How a partnership with Deutsche Telekom almost crashed their server
- What power creative storytelling can unleash
- And what all this has to do with Dieter Bohlen's garden fence
You can find Bracenet at bracenet.net and on Instagram at @bracenet_savetheseas