Our podcast guest is a real icon: the traditional brand Melitta was founded almost 120 years ago and has long since become synonymous not only with coffee filters, but also with freezer bags, bin liners, vacuum cleaner bags and all sorts of useful household items.
What only a few people know: The Minden-based billion-euro group has officially set itself the goal of “actively shaping a new economic system” and “moving from a consumer society to a meaningful society”. We find out from Managing Director Katharina Roehrig, who is responsible for communications and sustainability at Melitta, where this path is leading, what the family-owned company can contribute in a meaningful way and how it is gaining allies for its sustainability agenda.
Katharina was a speaker at our partner brand eins' Work Awesome 2024 conference, where she was interviewed by Frank Dahlmann (brand eins) and Sustainable Brand Stories host Harald Willenbrock. A podcast episode like an espresso: short, strong & awakening!