Dominique Breuer, Sustainability Manager at OMR, faces the challenge of making the 70,000-attendee mega event sustainable while ensuring the brand's authenticity in sustainability.
Dominique Breuer has a refreshingly pragmatic perspective on this – especially 'because we're currently driving the planet into the ground,' as he puts it. In our latest episode, the OMR Sustainability Manager shares how he's helping to make the OMR brand more sustainable, how he encourages tens of thousands of trade fair visitors to give up meat, and what he has taken from his former life as a police commissioner.