Corporate sustainability is currently facing strong headwinds. In the face of recession, war, and a permanent state of crisis, many companies are currently switching from innovation mode to survival mode. For many, security, education, and social justice are currently more important than resource and climate protection. Yet, it is clear that a sustainable transformation is inevitable for brands and companies.
But what really matters in 2024? How can brands lead in sustainability, especially in times of crisis?
We discuss this in this episode with an experienced brand manager and sustainability expert. Beate Rosenthal worked in leading positions for brands such as Procter & Gamble, Merck, Stada, and Google before moving to the strategy consultancy Roland Berger as a partner.