Let’s be blunt: What does AI really mean for branding and marketing? Why are expectations for it both overstated and simultaneously underestimated? How can brands remain visible and become more relevant, and why will many of them disappear?
Our guest on the podcast is someone who should know: Dr. Andreas Stiegler is a Creative Technologist at Strichpunkt Design, a lecturer at the University of Media, and an AI expert from the very beginning. With him, we clarify why "talkability" is the buzzword of the hour, why true identity is becoming a survival factor, and why AI is certainly not the last big thing.